About
Mandeep Rao
I build Lead Friendly, an agentic AI CRM for small businesses. Everything on this site is written by me.
Why I build this
Lead Friendly automates the front-office work I used to do myself: the front desk, sales, and the call center. That is not a positioning line — it is the reason the product is shaped the way it is. The jobs it takes over are the ones I know from the inside, which is also why I am blunt on this blog about what AI does not do well.
The company is based in Tukwila, Washington, and serves small businesses across 23 industries, built deepest for independent car dealerships. Lead Friendly LLC is a Washington limited liability company formed on April 8, 2026; its mailing address is PO Box 88413, Tukwila, WA 98138.
What I write about here
Playbooks and honest comparisons for small businesses evaluating AI voice agents, AI receptionists, and CRM automation. Two rules I hold myself to: no invented statistics, and any claim about a competitor is dated and hedged, because their pricing and features change faster than this blog does.
If a post tells you to demand something in a demo, it is because I think you should demand it of Lead Friendly too.
Elsewhere
Lead Friendly is the agentic CRM behind this site — its AI answers your calls, can text back the ones you miss, calls new web-form leads the moment they arrive (inside legal calling hours), and books the appointment. See it live at leadfriendly.com → Plans from $49/mo.